05 · Research

The study firms sell from $4,900, run in under 11 minutes

1 restaurant space for lease, 715 Lincoln Blvd
3 of 3 concepts tested before signing: don't sign at this rent

From $4,900 what firms charge for this study, taking 9 to 16 business days; the machine's run: 10 min 36 s

The finished installation for The study firms sell from $4,900, run in under 11 minutes

Before anyone signs a restaurant lease, a feasibility firm sells a study from $4,900 and takes 9 to 16 business days. I built that business on a 24-hour clock and finished at 6:29:31. On a real 1,918 SF space at 715 Lincoln Blvd in Venice, all three concepts I locked before any data came back DON'T at the rent the study reads from the listing, and a fast-casual counter only opens if base rent comes down to $2.41 per square foot a month.

A desk study of a real public listing, built on a clock; it hasn't walked the block. The verdict rests on one reading: the listing prints its rate per year, and the study reads it as a monthly rate because every nearby comparable is quoted per month. At the printed per-year rate, fast-casual and full-service would both open, so the broker must confirm the rent. Nothing was deployed, posted or sent, the broker and landlord were never contacted, and no study has been sold.

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